by Michael | May 19, 2026 | Content Creation
Most people get really excited about starting a podcast or a video series, and they just jump right in without actually thinking about what they’re doing. They think if they just talk long enough, or post enough clips, something is eventually going to stick. But...
by Michael | May 19, 2026 | Marketing
If you were going to build a house, you wouldn’t start by picking out the curtains or painting the front door, right? You’d start with the foundation, the plumbing, and the electrical. But for some reason, when it comes to marketing, most business owners do the...
by Michael | Feb 12, 2026 | Paid Advertising + Business Growth
If you’re a business owner trying to figure out why your videos are getting stuck at 200 views, I can almost guarantee you that the problem isn’t your content, it’s your hook. It’s important to understand that on platforms like TikTok and Instagram Reels,...
by Michael | Feb 11, 2026 | How To
WHy your paid ads are burning a hole in your pocket If you’ve ever run a Meta ad or a Google campaign and thought, “well, that was a waste of money,” you aren’t alone, but you’re probably blaming the wrong thing. Most people think if the...
by Michael | Feb 11, 2026 | How To, Instagram, TikTok
WHat actually makes a video go viral in 2026 If you’re trying to figure out why some videos get millions of views while others, even ones that look “professional,” just sit there at zero, you have to look at how the platforms have changed. Most...
